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TV/Cinema/Online Film
Beverages - Alcoholic

Bronze Winner

Entrant: BMF Advertising, Sydney

Tap King
"The Search"

Corporate Name of Client: Lion
Agency Account Director: Kura Tyerman
Account Manager: Renee Kastanias
Strategic Planner: Christina Aventi
Agency: BMF Adveritising, Sydney
Executive Creative Director: Shane Bradnick
Creative Director: Justin Ruben
Copywriter: Philip Sicklinger
Art Director: Alex Booker
Agency Producer: Jenny Lee-Archer
Director: Steve Rodgers
Producer: Pip Smart
Editor: Bernard Garry
Sound Design Company: Nylon Studios
Music Composer: Lionel Richie
Song Title: Hello
Creative Founder: Warren Brown
Group Account Director: Tony Dunseath
Lion Marketing Director: Matt Tapper
Lion Marketing Manager: Josh Gaudry
Lion Brand Manager: Lisa Heath

Description of the Project:
Men have always searched the fridge. Time and time again they return to peek inside in the hope they'll find what they're looking for.
The television commercial shows a man on this same unending search until he finds Lionel Richie inside his fridge pouring a beer. As Lionel pours the beer he sings his iconic song 'Hello' to tell the message men have finally found what they're looking for ?a device to pour fresh draught beer at home called Tap King.