Grand LIA   |   Winners   |   Finalists

TV/Cinema/Online Film
Banking/Financial/Insurance

Bronze Winner

Entrant: DDB & Tribal Worldwide, Amsterdam

Centraal Beheer Achmea
"Self Driving Car"

Corporate Name of Client: Centraal Beheer Achmea
Client Supervisors: Ellen van der Horst/Liedewij Trampe
Agency Account Supervisor: Christiaan van Mansfeld
Agency Account Director: Henriette Verkerk
Agency: DDB & Tribal Worldwide, Amsterdam
Creative Directors: Pol Hoenderboom/Bart Mol/Joris Kuijpers
Copywriter: Pol Hoenderboom
Art Directors: Joris Kuijpers/Joris Tol/Bart Mol
Agency Producer: Paulette de Groot
Production Company: Passion Raw, London
Director: Owen Trevor
Producers: Dan Scott-Croxford/Kwok Yau
Director of Photography: Tim Hudson
Post-Production Company: The Ambassadors, Amsterdam
Editor: Guy Savin
Sound Design Company: The Ambassadors Sound, Amsterdam
Sound Designers: Rens Pluym/Wessel-Jan van Zijderveld
Music Production Company: Massive Music, Amsterdam
Concept: Pol Hoenderboom/Bart Mol/Joris Kuijpers/Joris Tol
Grading (The Ambassadors): Brian Krijgsman
Online Editors (The Ambassadors): Ton Habraken/Stephen Pepper/
    Jeroen van Berkel

Description of the Project:
Self driving car – Centraal Beheer Achmea car insurance

Plot:

Introducing: The car of the future

Get in the back, say where you want to go and the car will do the rest. 
It automatically takes the right turns, recognizes red lights far inadvance and effortlessly avoids unexpected obstacles. With the self driving car you’re always right on time. But the car itself might be arriving a bit early... 

- The ‘Just call us.’ tagline has been used for 30+ years and is Holland’s most famous campaign. -