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TV/Cinema/Online Film
Household Products

Bronze Winner

Entrant: Wieden+Kennedy, Portland

Procter & Gamble
"Pick Them Back Up"

Corporate Name of Client: Procter & Gamble
Client Account Director: Janet Fletcher
Agency Account Supervisor: Jesse Johnson
Agency Account Director: Eric Gabrielson
Account Executive: Suzy Hart
Media Planner: Lisa Christy
Planning Director: David Terry
Strategic Planner: Dave Burg
Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Joe Staples/Susan Hoffman
Creative Directors: Kevin Jones/Ollie Watson
Copywriter: Kevin Jones
Art Director: Ollie Watson
Executive Agency Producer: Ben Grylewicz
Agency Producer: Erika Madison
Production Company: Park Pictures, Santa Monica
Director: Lance Acord
Executive Producer: Mary Ann Marino
Line Producer: Caroline Kousidonis
Director of Photography: Lance Acord
Post-Production Company: JOINT, Portland
VFX Company: A52, Santa Monica
VFX Supervisor: Patrick Murphy
Additional Effects By: Andy Bate/Steve Wolff/Cathy Shaw/
    Robert Shaw/Erin Clark/Adam Carter/Joe Chiechi
Editing Facility: JOINT, Portland
Editor: Peter Wiedensmith
Sound Design Company: JOINT, Portland
Sound Designer: Peter Wiedensmith
Music Composer: Ludovico Einaudi
Music Performed By: Ludovico Einaudi
Song Title: Primavera
Mixer: Jeff Payne
Post Producer: Ryan Shanholtzer
Post Executive Producer: Patty Brebner
Production Designer: Jason Hamilton
Assistant Editor: Kristy Faris

Description of the Project:
During the Sochi 2014 Olympic Winter Games, P&G reminded the world why they are the Proud Sponsor of Moms by honoring the moms of Olympic athletes in a two-minute film. In this chapter of the emotional campaign, we follow four athletes — a skier, ice skater, snowboarder and hockey player — from their first (not so successful) baby steps to their Olympic debuts. But the story isn't really about the athletes. P&G acknowledges all the times our moms were there to pick us back up, dust us off and encourage us to try, try again. It's these little moments of emotional support that eventually lead to the bigger moments in life. And while the film may be inspired by moms who have raised the world's greatest athletes, its message spoke to anyone who's ever raised a child — or anyone with a mom — to thank them for all that they've done.