Grand LIA   |   Winners   |   Finalists

TV/Cinema/Online Film
Automotive

Bronze Winner

Entrant: Forsman & Bodenfors, Gothenburg

Volvo FMX
"The Technician"

Corporate Name of Client: Volvo Trucks
Client Supervisor: Lars Terling
Agency Account Supervisors: Cilla Pegelow/Olle Victorin
Account Manager: Britta Malmberg
Planner: Tobias Nordström
Agency: Forsman & Bodenfors, Gothenburg
Copywriters: Martin Ringqvist/Björn Engström
Art Directors: Anders Eklind/Sophia Lindholm
Agency Producers: Alexander Blidner/
    Digital Producer: Peter Gaudiano
Production Company: Folke Film, Stockholm
Director: Filip Nilsson
Producer: Joi Persson
Director of Photography: Edu Grau
Post-Production Company: Swiss, Stockholm
Editor: Peter Brandt
Sound Designer: Plop
Designer: Jerry Wass

Description of the Project:
The technician is responsible for the improved ground clearance.

This test demontrates he improved ground clearance of the new Volvo FMX - in a spectacular and entertaining way to reach a wide audience. Because truck buyers are surrounded by lots of influencers, everyone from drivers and collegues to friends and family.