Jack & Jones - Made From Cool Campaign
"Making the Cut", "Sewing It Up", "Wool from Cool", "Knit with Wit", "On the Button"
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Corporate Name of Client: Jack & Jones
Client Account Director: Anders Gam
Agency Account Director: Mikael Jørgensen
Account Manager: Marianne Seirberg
Agency: & Co., Copenhagen
Creative Director: Thomas Hoffmann
Art Director: Martin Storgaard
Agency Producer: Arlette Walsøe
Production Company: Bacon CPH, Copenhagen
Director: Martin Werner
Producer: Mette Jermiin
CEO: Mikael Jørgensen
Description of the Project:
The purpose of this campaign is to change the perception of the overall Jack & Jones brand by telling a quality story about Premium by Jack & Jones. A quality story that runs in the blood of the Jack & Jones brand, but in many cases it looses its impact in a competitive market focusing on the price. The task was therefore to move J&J on the ‘Hot/Not hot’-scale by focusing on the quality. The challenge was to make it so compelling that even the most critical fashion people, magazine people, fashion bloggers, style freaks, media people, music people etc. would take it in and thereby influence the ordinary consumers world wide. The idea ‘Made From Cool’ is created with the intention of making those people see Premium by Jack & Jones in a new light.