TV/Cinema/Online Film
Campaign
Gold Winner
du Telecommunications
"Too Depressing", "Too Complicated ", "Too Scary", "Too Boring"
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Corporate Name of Client: du
Head of Client Services: Nabil Mufarrij/Saad Yusuf
Client Supervisor: Ahmed Zaki
Agency Account Directors: Nabil Mufarij/Saad Yusuf
Account Executive: Nadine Choufani
Planners: Saad Yusuf/Maysoun Hanna
Agency: Leo Burnett MENA, Dubai
Chief Creative Officer: Bechara Mouzannar
Creative Directors: Abraham Varughese/Hesham Ezzat
Copywriters: Maged Nassar/Hesham Ezzat
Art Director: Hesham Ezzat
Agency Producer: Anju Purushot
Directors: Ali Ali/Maged Nassar
Producers: Manasvi Gosalia/Wadih Safieddine
Production Manager: Steve Zerges
Production Designer: Nadine Ghanem
Wardrobe: Pia Attalah
Post-Production Company: Lizard
Editor: Amr Rabea
Sound Design Company: Hosni Ali
Music Composer: Sary Hany
Director of Photography: Pierre Mouarkech
Colourists: Dima Gagea/Karim Mira
Description of the Project:
True human insights about movie genres and entertainment help position the du Tuesday proposition - Two tickets for the price of one - uniquely and memorably. Thereby helping the product break through the clutter and also position du as a brand that truly understands moviegoers.