Grand LIA   |   Winners   |   Finalists

TV/Cinema/Online Film
Campaign

Gold Winner

Entrant: Havas Worldwide New York, New York

Dos Equis
"Bear", "Handball", "Dogsled"

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Corporate Name of Client: Heineken
Agency Account Supervisor: Alexis Beechen
Agency Account Directors: Katy Milmoe (Group Account Director)/
    Marie Massat
Account Executive: Sarah Louie
Planner: Theo Soares
Agency: Havas Worldwide New York, New York
Chief Creative Officer: Lee Garfinkel
Executive Creative Director: Christian Carl
Creative Directors: Jim Hord/Paul Fix/Jamie Overkamp/
    Christian Carl/Carlos Fernandez
Copywriters: David Fredette/Marty Bonacorso/Dan Berenson/
    Christian Beckett
Art Directors: Matt Hock/Jon Vall/Rick Cohen/Jon Vall
Agency Producers: Dave Evans/Sylvain Tron/Jill Meschino/
    Matt Sausmer
Production Company: Outside Edit, New York
Director: Steve Miller
Executive Producer: Dave Evans
Junior Art Director: Jonathan Ong
Director of Integrated Production : Joe Guyt
Director of Broadcast Business : Cathy Pitegoff
Senior Broadcast Business Manager: Susan Schaefer
Production Company: @radical.media, New York

Description of the Project:
Bear - The Most Interesting Man proves why his Two cents is worth thirty seven dollars and change.
And there's a bear.
Handball - The Most Interesting Man gave his father the talk, and this series of exploits help to explain why.
Dogsled - The Most Interesting Man sleds, swims, saves and does some surgery, too.