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Package Design

Bronze Winner

Entrant: Horse, London

Makers & Merchants
"Makers & Merchants Food Packaging"

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Corporate Name of Client: Makers & Merchants
Client Account Director: Zoe Jackson
Creative Directors: Ian Firth/Sarah Pidgeon
Design Company: Horse
Designers: Ian Firth/Sarah Pidgeon

Description of the Project:
Scope to create the name, identity and packaging for a new brand offering a unique combination of food and homeware products. Each product was commissioned by a specialist artisan, so it was important that the brand told a story of quality, craftsmanship and collaboration. The packaging needed to reflect the personality of each product and maker, whilst remaining identifiable on shelf.
The brand name, Makers & Merchants, reflects the approach to product creation, while the strict colour palette and bold graphic style ensures a sense of family, but allowing the freedom to playfully reflect the personality of both the product and artisan behind it.