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Beverages - Alcoholic

Bronze Winner

Entrant: Jung von Matt, Hamburg

Hanseatisches Wein-und Sekt-Kontor Hawesko
"The Pommery Revenge"

Corporate Name of Client:
    Hanseatisches Wein-und Sekt-Kontor Hawesko GmbH
Head of Client Services: Nikolas von Haugwitz
Client Supervisor: Daniela Zeller
Agency Account Supervisor: Julia Kroemker
Senior Account Executives: Marina Ziegler/Lena Schlieper
Account Manager: Sebastian Horstmann
Media Planner: Katja Garff
Agency: Jung von Matt, Hamburg
Chief Creative Officers: Goetz Ulmer/Joachim Kortlepel/
    Thimoteus Wagner
Executive Creative Director: Lutz Nebelin
Creative Directors: Fabian Frese/Robert Ehlers
Copywriters: Heiner Twenhaefel/Jan Propach
Art Directors: Pavel Bondarenko/Michael Kittel
Graphic Designers: Andres Maldonado/Francisco Perez/
    Matthias Veuhoff
Digital Directors: Robert Andersen/Michael Seiffert
POOLgroup Technical Director: Jochen Dirks
Conceptionist: Detlef Klappert
ARTec Messebau Exhibition Constructions: Ivan Mallinowski
Production Designers: Jens Willers/Florian Kaspereit

Description of the Project:
The challenge: Even though Hawesko is Germany’s leading champagne and wine retailer, most people don’t really know Hawesko. We wanted to change that by creating an unseen media spectacle to celebrate Hawesko’s 50th birthday.
Our idea: We avenge the countless champagne bottles that have been smashed against ship’s hulls at ship christenings. Therefore, we built the world’s largest champagne bottle and this time we turned the tables and smashed a ship
against it. We called it “The Revenge of the Champagne”. More than 300 customers, celebrities, partners and friends of Hawesko were invited to an exclusive party. Then, we teased the public with a trailer, social media postings and a
microsite on which people could vote for the avenge to make it happen at all, name the ship and watch the event via a live stream.