Innovative Use of Billboard
"Magic of Flying"
Corporate Name of Client: British Airways
Agency Account Director: Alicia Iveson
Agency: OgilvyOne, London
Executive Creative Directors: Charlie Wilson/Emma de la Fosse
Creative Directors: Jon Andrews/Andy Davis
Art Director: Andy Davis
Concept Creator : Jon Andrews
Creative Technologist : Lorenzo Spadoni
Project Manager : Julie-Laure Coassin
Director : Patricia Murphy
Outdoor Agency : Storm, Essex
Description of the Project:
We wanted to create something truly engaging to remind us all how magical flying really is. So we built the world’s first ever billboards that reacted to planes flying overhead. The BA ads not only displayed the flight number of the passing plane, but also where it was flying in from. Dynamic retail messaging was matched to each route too. The outdoor ran over over 6 weeks at Piccadilly Circus and along the M4 en-route to Heathrow.