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Gold Winner

Entrant: Forsman & Bodenfors, Gothenburg

The New Volvo
"Live Test Series"

Corporate Name of Client: Volvo Trucks
Client Supervisor: Lars Terling
Account Executives: Cilla Pegelow/Olle Victorin
Account Manager: Britta Malmberg
Planner: Tobias Nordström
Agency: Forsman & Bodenfors, Gothenburg
Copywriters: Martin Ringqvist/Björn Engström/Simon Coe
Art Directors: Anders Eklind/Sophia Lindholm
Agency Producer: Alexander Blidner
Designer: Jerry Wass
Production Companies: Smuggler, London/Folke Film, Stockholm
Directors: Henry Alex Rubin/Andreas Nilsson/Jamie Rafn
Producers: Ray Leakey/Joi Persson
Directors of Photography: Stéphane Fontaine/Ed Wild/Jonas Malm/
    Edu Grau
Digital Producers: Peter Gaudiano/Niklas Lindström
Post-Production Companies: The Mill, London/Swiss, Stockholm
Editing Facility: Marshall Street Editors, London
Editors: Spencer Ferszt/Peter Brandt
Sound Design Companies: 750MPH, London/Plop, Stockholm
Music Production Company: Adelphoi, London
Music Composers: Roma Ryan/Nicky Ryan/Eithne Ni Bhraonain
Music Performed By: Wooly Bully by Sam The Sham & Pharaohs/
    Only Time by Enya
Digital Producers: Peter Gaudiano/Niklas Lindström

Description of the Project:
How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. They wanted to stir up excitement for all their new features, not only among customers, but also among a wide range of influencers.
Like all videos in the Live Test Series, the films had to to work on two levels: Highly relevant for truck buyers but at the same time spectacular enough to attract a broad audience. Why? Because truck buyers are surrounded by a lot of influencers. Like drivers, friends and families.