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Branded Entertainment
Branded Webisodes/Online Content

Gold Winner

Entrant: JWT Bangkok, Bangkok

Oriental Princess

Corporate Name of Sponsored Client: O.P.Natural Products Co., Ltd.
Agency Account Directors: Supannapa Traitonwong/
    Pimmard Leenutaphong
Account Manager: Surapong Chanprasert
Media Company: Mindshare, Bangkok
Agency: JWT Bangkok, Bangkok
Executive Creative Directors: Satit Jantawiwat/Tay Guanhin
Creative Director: Damisa Ongsiriwattana
Copywriter: Warunpon Trithepwijit
Art Director: Nopparath Eksuwancharoen
Brand Strategists: Prachawan Ketavan/Rujeeporn Navakul
Agency Producer: Jiroj Mechoojit
Production Company: Naked, Bangkok
Director: Sittisiri Mongkolsiri
Executive Producer: Nutthiya Noomrukyam
Producer: Sorraros Junheng
Line Producer: Thanawat Wattanachaimongkol
Director of Photography: Wutthirai Piriyapakdeekul
Digital Production Company: Jongluckdee, Bangkok
Digital Director: Keatnapin Sopinnon
Digital Producers: Wichian Youngmeesuk/Prapat Tungsomboon
Post-Production Company: One Cool Production, Bangkok
Animation Company: Gnome Post, Bangkok
Animator: Anurak Charoenchaikorn
Editing Facility: Matad Co, Bangkok
Editor: Sippanart Oransaritkul
Sound Design Company: Sounds Good Studio, Bangkok
Sound Designer: Kulsak Thamsanong
Music Production Company: Smallroom, Bangkok
Music Producer: Cesar B. De Guzman
Music Arranger: Cesar B. De Guzman
Music Composer: Cesar B. De Guzman
Gaffer: Sorawit Seenamngoen
Production Designer: Wittaya Boonvitichot

Description of the Project:
Oriental Princess, Thailand's largest local cosmetic brand created a campaign "Secrets Leak" to share beauty secrets with women—but these secrets aren't your ordinary tips. This campaign is based on the unidentified research that Thai women can keep their secrets for an average of 32 minutes. The TVC campaign draw women to the playful website where top beauty secrets will be leaked every 32 minutes (via films, statement or limited promotional offer) to visitors, encouraging them to come back and share their personal tips to the brand.