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Branded Entertainment
Branded Documentary Short Film

Bronze Winner

Entrant: Ogilvy & Mather Singapore, Singapore

"The Day I Visited My Son - A True Story"

Corporate Name of Sponsored Client: Unilever
Client Account Directors: Yves Geisenberger/Shuchi Suri
Agency: Ogilvy & Mather Singapore, Singapore
Chief Creative Officer: Eugene Cheong
Executive Creative Director: Nicolas Courant
Copywriter: Fabio Montero
Art Director: John-John Skoog
Agency Producer: Justine Hazlett
Production Company: Collider, Sydney
Director: Damon Cameron
Executive Producer: Rachel Ford Davies
Producer: Catherine Warner
Global Executive Creative Director/Unilever: Andre Laurentino
Managing Partner: Rahul Gupta
Planning Director: Owen Dowling
Global Managing Partner: Mel White

Description of the Project:
We created a documentary of two real mothers on their way to meet their sons. One son is an astronaut while the other one is a prisoner. By standards of society, one a success
and the other a failure. But both mothers, share the same doubts and regrets while raising their sons. Both, like every loving mother, believe they could have done some things better. Their sons, on the other hand, reflect on nothing but their mothers' love and all the things they did. The twist in our storytelling is the juxtaposition of the four characters and their voices, while not revealing who's the mother of whom till the end. This way, our viewers see no matter what the outcome (what their sons are doing) both mothers have the same doubts while all their sons reflect on is the love they received. Thus reinforcing that all that matters in the end is the love moms give and not the endless pursuit of 'perfection' as defined by society, books etc.