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Branded Entertainment
Branded Webisodes/Online Content

Silver Winner

Entrant: Venables Bell & Partners, San Francisco

"Look Inside: Jack Andraka"

Corporate Name of Sponsored Client: Intel
Agency: Venables Bell & Partners, San Francisco
Executive Creative Directors: Paul Venables/Will McGinness
Creative Director: Tom Scharpf
Associate Creative Director: Eric Boyd
Copywriter: Rob Calabro
Art Director: Ezra Paulekas
Director of Integrated Production: Craig Allen
Executive Agency Producer: Emily Moore
Production Company: Farm League, Venice
Director: Britton Caillouette
Executive Producers: Tim Lynch/Tieneke Pavesic
Producer: David Burden
Director of Photography: Devin Whetstone
Editing Facility: Farm League, Venice
Editor: Dana Shaw
Sound Design Company: One Union SF, San Francisco
Sound Designer: Joaby Deal
Music Production Company: Elias Arts, Santa Monica
Music Composer: Michael Fraumeni
Visual Effects Producer: Amy Russo
Visual Effects/End Treatment Company: Brand New School, Santa Monica

Description of the Project:
Intel's new brand platform Look Inside celebrates one simple fact: that no great accomplishment would be possible if people didn't look within themselves, and believe they have the ability to do the remarkable. We launched this message with a short film about then-15-year-old, Jack Andraka. Inspired by the death of a family friend, Jack developed an early detection method for pancreatic cancer. His method was 168 times faster, 400 times more sensitive, and 26,000 times less expensive than the medical standard. The spot tells his journey in reverse, starting with his triumph at Intel's International Science and Engineering Fair and ending with the Look Inside mount that began it all.