Grand LIA   |   Winners   |   Finalists

Branded Entertainment
Branded Scripted Short Film

Silver Winner

Entrant: Red Urban, Toronto

Volkswagen Beetle
"Once More - The Story of VIN 903847"

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Corporate Name of Sponsored Client: Volkswagen Canada
Agency Account Directors: Caroline Kilgour/Nicole Milette
Senior Account Executive: Dianne Kim
Agency: Red Urban, Toronto
Executive Creative Director: Christina Yu
Copywriters: Matt Syberg-Olsen/Sara Di Domenico
Art Director: Liam Johnstone
Brand Strategist: Keith Barry
Agency Producer: Terri Vegso
Production Company: Untitled Films, Toronto
Director: Hubert Davis
Executive Producer: Lexy Kavluk
Line Producers: Lexy Kavluk/Tom Evelyn
Digital Production Company: Red Urban, Toronto
Digital Producer: Rich Yu
Technical Developers: Ricardo Peters/Mario Davcevski
Post-Production Company: Rooster Post, Toronto
Editing Facility: Rooster Post, Toronto
Editor: Paul Jutras
Record Company: Imprint Music, Toronto

Description of the Project:
"Once More: The Story of VIN 903847" is the story of a 1955 Volkswagen Beetle that has traveled around the world 3 times, had several different owners and is still on the road after 58 years. As much as it is a story about the fascinating owners of the car, it’s also a study of the Beetle’s role in the fabric of our culture and the enduring emotional connection people have for the Volkswagen brand.
Continually growing the connection people have with the Volkswagen brand is critical to the company’s ongoing success and central to Volkswagen’s positioning as being more than just a company that makes cars. As such, Once More documents a true story that supports the insight that people are drawn to authentic humanized brands.
The documentary first aired on television, but also lives online as a fully interactive film which allows people to not only view the film, but explore 58 years worth of pictures, journal entries, artifacts and the places the Beetle has visited over the years. "Once More, The Story of VIN 903847", first aired on the Discovery Channel and Bravo on January 5, 2014. The interactive film and website went live on January 29.