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Branded Entertainment
Branded Experiential/Live Events


Entrant: BBDO New York, New York

Bud Light
"Bud Light - Whatever Happens"

Corporate Name of Sponsored Client: Anheuser-Busch
Account Executives: Jeff Adkins/Kevin Bogusz/Sean Brewster/
    Emily Eisenberg/Zane Chao/Debbie Amsden/Larry Gies
Group Planning Director: Sean Girardin
Planning Director: Shannon Smiley
Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Greg Hahn
Executive Creative Directors: Mike Smith/Ralph Watson
Creative Directors: Rick Williams/Marcel Yunes
Copywriters: Rick Williams/Marcel Yunes/Jessica Coulter/
    Matt Sorrell
Art Directors: Marcel Yunes/Rick Williams
Director of Integrated Production: David Rolfe
Executive Agency Producers: Dan Blaney/Diane McCann
Agency Producer: Mona Lisa Farrokhnia
Production Company: HeLo
Director: Jeff Tremaine
Executive Producers: Justin Moore-Lewy/Robert Lewis
Producer: Chris Rouchard
Line Producer: Paula Cohen
Director of Photography: Bojan Bazelli
Digital Production Company: AKQA
Editing Facility: Mackenzie Cutler
Editors: Ian Mackenzie/Nick Divers/Mike Rizzo/Patrick Blumer
Colorist: Tom Poole
Sound Designer: Brian Emrich
Music Production Company: Beacon Street Studios
Sound Mixers: Philip Loeb/Keith Reynaud/Jodi Levine