Grand LIA   |   Winners   |   Finalists

TV/Cinema/Online Film - Production & Post-Production
Visual Effects

Silver Winner

Entrant: Jung von Matt, Hamburg

Vodafone
"Add Power"

Corporate Name of Client: Vodafone GmbH
Head of Client Services: Gregor Gruendgens
Client Supervisor: Anne Stilling
Client Account Directors: Julia Kroemker/René Requardt
Planner: Dennis Hofmann
Agency: Jung von Matt, Hamburg
Chief Creative Officers: Goetz Ulmer/Thimotheus Wagner
Creative Directors: Andres Blumenthal/Robert Ehlers/Simon Hiebl
Copywriter: Heiner Twenhaefel
Art Director: Pavel Bondarenko
Executive Agency Producer: Christoph Koehler
Production Company: radical.media, Berlin
Director: Sebastian Strasser
Post-Production Company: Time Based Arts, London
Editor: Paul Haertcastle
Music Production Company: White Horse Music, Hamburg
Music Composer: Yoann Lemoine
Cinematographer: Joost van Geldern

Description of the Project:
In Germany, all smartphones use SIM cards which can easily be used to switch to another network. 
So the red Vodafone SIM card became the key element of our story: it can turn anything into something more powerful. Throughout the film, the card keeps adding more and more power, culminating in the most powerful object of them all: a smartphone on the Vodafone network.