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TV/Cinema/Online Film - Production & Post-Production
Direction

Silver Winner

Entrant: JWT Cairo, Cairo

Nestle/Dolceca
"Swimming Mangoes"

Corporate Name of Client: Nestle Egypt
Head of Client Services: Rasha Georgy/Mai Azmy
Client Account Director: Ahmed Abdelkader
Account Manager: Aly Seif Elnasr
Agency: JWT Cairo, Cairo
Chief Creative Officer: Ramsey Naja
Creative Director: Mohamad Hammady
Copywriters: Mohamed Abdel Bary/Omar Hilal
Art Director: Amr Haddad
Executive Agency Producer: Reem Megahed
Director: Omar Hilal
Executive Producer: Hani Osama
Producer: Shady
Director of Photography: Quim Miquel
Post-Production Company: Aroma, Cairo
VFX Company: The Mill, London
Additional Effects By: Finish
Animation Company: London
Editing Facility: Aroma, Cairo
Editor: Ahmed Hafez
Sound Design Company: Frequency
Sound Designer: Hosny Ali
Music Production Company: Sary Hany, Cairo

Description of the Project:
How can you make a minor innovation epic? 

How can you announce mango flavored ice cream as an innovation that has not been seen?

By creating an out of this world story of the legendary tasting mango’s from Dolce ice cream.

We created the “The Swimming Mangoes” Film that showcase how Dolce goes the extra mile to bring the legendary tasting mango’s to the ice cream world.
We made a trailer for this film airing via TV inviting viewers to go view the whole film online.  From there the cut downs of the film became available to the mass on TV and then the legend of the Mango’s became accessible via POS and social media. 
 
The results of the campaign were extremely overwhelming by growing the business 26% vs. last year.
 Also Dolce impulse range is contributing to 37% of the total sales of the business (vs. 35% contribution to business last year).
 Dolceca mainstream range is contributing to 20.7% of the total sales of the business (vs. 17% contribution to business last year). 
Last but not least, launching the revamped Facebook page scoring 106,889 likes in just 2 weeks.