The new BMW X4 shall continue the success story of the BMW X-models.
Sales of Sports Activity Coupés (SAC) are booming and BMW customers accept waiting times of up to one year to obtain their dream car. BMW's SACs play an exceptional role in the market: They are founders of their segment and thus, pioneers in the automotive industry. The TVC has to be made accessible to all markets. Hence, the challenge lies in the development of a modular concept from which markets can extract and create their individual cuts and motifs.
With each X Model, BMW has a established a new, innovative segment in the industry, making every model a pioneer of its time. Our target group is driven by pioneering spirit. In the past, the pioneer was the discoverer, the explorer of unmapped countries, the inventor of new devices. Today’s pioneers go beyond discovering new worlds. They are open-minded, unconventional
and think outside the box. They question approved values and challenge the status quo. Their mindset is all about the big unknown and thus all about the X. They are truly X-Minded. The TVC takes us into the powerful world of one of those X-Minds.
The TV commercial shows a world that is constantly changing, inviting to being explored. The ne BMW X4 stays true to its X genes, facing up to every challenge. It conquers the new, the unknown, the X.