Grand LIA   |   Winners   |   Finalists

TV/Cinema/Online Film - Production & Post-Production


Entrant: Mullen, Los Angeles

"Human Race"

Corporate Name of Client: Acura
Agency Account Directors: Jeff Prince/Alison Kaplan
Agency: Mullen, Los Angeles
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Peter Rosch/Tim Vaccarino
Associate Creative Director: Adam Calvert
Copywriter: Andrea Mileskiewicz
Art Director: Scott Slagsvol
Agency Producers: Zeke Bowman/Trish Dowley
Production Company: Epoch Films, Los Angeles
Director: Martin De Thurah
Executive Producer: Melissa Culligan
Producer: Karen O'Brien
Director of Photography: Kasper Tuxen
VFX Company: Brickyard, Boston
Editing Facility: Rock Paper Scissors, New York
Editor: Mikkel Nielsen
Sound Design Company: Lime Studios, Santa Monica
Sound Designers: Dave Wagg/Sam Casas
Music Production Company: Ski Team, Jersey City
Song Title: Breaking News

Description of the Project:
Acura is different than other luxury car brands. They don’t engineer cars the same way. As a result, they receive a lot of negative comparisons to their European counterparts. Our challenge was to bring out the truth, the why behind Acura's differences. To change the conversation and show the world how Acura represents the new standard in luxury.
So we sought out the emotional truth and discovered Acura wasn’t like the category of machine-obsessed. That they operated under a far greater truth: Everything starts with the human behind the wheel.
They weren’t competing with mankind, they were inspired by it.
This was their truth. This was their point of difference. This was the unique philosophy that would inspire a daring, emotionally resonant campaign like no other.