TV/Cinema/Online Film - Production & Post-Production
Cinematography
Finalist
Bulleit Whiskey
"Anti-Established"
Corporate Name of Client: Diageo Australia
Agency Account Director: Peter Bosilkovski
Account Managers: Claire Kesby Smith/Tom Grace
Planner: Mathieu Dauner
Agency: Leo Burnett Sydney, Sydney
Chief Creative Officer: Andy DiLallo
Creative Directors: Grant McAloon/Vince Lagana
Copywriter: Michael Dawson
Art Director: Ben Alden
Executive Agency Producer: Bill Doig
Agency Producer: Jeremy Devilliers
Production Company: Finch, Sydney
Director: Christopher Riggert
Senior Executive Producer: Rob Galluzzo
Executive Producer: Michael Hilliard
Director of Photography: Jeremy Rouse
Post-Production Company: Method Studios, Sydney
Editing Facility: The Butchery
Editor: Rohan Zerna
Sound Design Company: Song Zu, Sydney
Music Composer: Nick Cave
Description of the Project:
rom the moment Bulleit bourbon was first distilled, it was a whisky made differently: in small batches, with a special recipe, a unique taste and a truly independent spirit. We are intensely proud of how we differ from our more famous counterparts. This led us to create the brand positioning 'Anti-established'. This word captures the way we have always broken with convention. This film piece was created to announce 'Anti-established' and the philosophy behind it. An ethos that rejects easy, cheap & quick methods in favour of slow, considered & crafted ones.