Corporate Name of Client: Lion Nathan
Head of Client Services: Dave Pearce
Client Supervisor: Michael Taylor
Agency Account Director: Susie Darling
Account Manager: Jonathan Rea
Agency: DDB, Auckland
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Copywriter: Natalie Knight
Art Director: Gavin Siakimotu
Executive Agency Producer: Judy Thompson
Agency Producers: Tania Jeram/Rosie Grayson/Jane Mill
Production Company: The Sweet Shop, Auckland
Director: Damien Shatford
Executive Producer: Fiona King
Producers: Ben Dailey/Lynnette Gordon
Director of Photography: Andrew Stroud
Post-Production Company: Toybox Post, Auckland
Editing Facility: The Sweet Shop, Auckland
Editor: Damien Shatford

To promote a more sensible drinking attitude in New Zealand, this Steinlager campaign centres around making fun of friends who have had too much to drink, heroing a sensible drinker at a party who draws random pictures on his mates.