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TV/Cinema/Online Film - Production & Post-Production


Entrant: R/GA, London

Beats Solo2
"The Game Before The Game"

Corporate Name of Client: Beats by Dr. Dre
Agency Account Director: James Stephens
Advertising Agency: R/GA, London/R/GA, Los Angeles
Executive Creative Directors: Rodrigo Sobral/Omar Johnson
Creative Directors: Iain Robson/Diallo Marvel/Angus Wall
Copywriter: Edwin Latchford
Art Director: Ciaran McCarthy
Agency Producer: Kelly Wood
Director: Nabil Elderkin
Executive Producer: Justin Benoliel
Producers: Peter Feldman/Ana Julfayan
Line Producers: Justin Benoliel/Niko Maronn
Director of Photography: Danny Hiele
Post-Production Company: Sword Fight
VFX Company: Brewster Parsons
VFX Supervisors: Andrew Eksner/Darcy Parsons/Sybil McCarthy
Editing Facility: Rock Paper Scissors
Editor: Damion Clayton
Sound Design Company: Inner Circle Sound
Sound Designer: Rommell Molina
Audio Engineer: Josh Eichenbaum
Music Performed By: Jamie N Commons/The X Ambassadors
Song Title: Jungle

Description of the Project:
Before the goals, before the glory, there is a game. "The Game Before The Game" shares the pre-game rituals of football (soccer) players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. Every ritual from every player and nation is completely authentic, as is the role that Beats headphones have come to play in each athlete's preparation for the game. The film stars some of the world's greatest footballers – Neymar Jr., Goetze, Sturridge, Fabregas, Suarez, Chicarito, Van Persie, Schweinsteiger, Altidore, Sagna, Matuidi – and features their authentic pre-game rituals. It also includes some of the world's biggest celebrity football fans: LeBron James, Serena Williams, Rio Ferdinand, and Thierry Henry.