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TV/Cinema/Online Film - Music & Sound
Music Original - Song

Silver Winner

Entrant: Eclectic Music, London

"Coffee vs Gangs"

Corporate Name of Client: Kenco
Executive Creative Director: Russell Ramsay
Creative Director: Jaspar Shelbourne
Art Director: Matt Leach
Head of TV: Carley Reynolds
Director: Johnny Hardstaff
Post-Production Company: Absolute
Editing Facility: Whitehouse
Editor: John Smith
Sound Design Company: Greek Street Studios, London
Audio Engineer: Dan Weinberg
Music Production Company: Eclectic, London
Music Producers: Simon Elms/Colin Smith
Music Arrangers: Simon Elms/Colin Smith
Music Composers: Simon Elms/Colin Smith, Socio
Music Lyricist: Socio
Music Performed By: Simon Elms/Colin Smith/Socio

Description of the Project:
Kenco, the coffee brand owned by Mondelez International, has released a campaign explaining its initiative to train young Hondurans who are at risk of being sucked into gangs as coffee farmers. JWT, which helped to conceive the scheme, created a TV and cinema ad that launches on 18 August. The spot, which features animated tattoos, follows a teenager who is in danger of joining a gang being brought into Kenco’s farming project. It will be supported by digital and PR activity. The work was written by Jess Oudot, art directed by Matt Leach and directed by Johnny Hardstaff through RSA Films. The music was an exclusive collaboration between Eclectic's Smith & Elms, and South American rapper Socio.