TV/Cinema/Online Film - Music & Sound
Use of Licensed Music
Silver Winner
Mercedes-Benz
"Chicken"
Corporate Name of Client: Daimler AG
Account Executive: Julia Koerte
Account Managers: Sonja Stockmann/Julia Koerte/Darek Stoehr
Agency: Jung von Matt, Stuttgart
Creative Directors: Robert Herter/Lukasz Brzozowski
Copywriter: Nico Baumann
Art Director: Lucas Osis
Agency Producers: Christoph Koehler/Sebastian Fahlbusch
Director: Daniel Warwick
Producers: Andrea Roman-Perse/Uwe Spiller/Daniel Späth
Post-Production Company: Candy Mountain
Editor: Marty Schenk
Photographer: Michael Schreitel
Description of the Project:
To demonstrate „Magic Body Control“, a highly effective stability system of Mercedes-Benz, we used an unexpected approach: dancing chickens. Since chickens are able to keep their heads still no matter how their bodies move, they provide a perfect parallel to Magic Body Control. The success was remarkable: The dancing chickens gathered 11 million views on Youtube and inspired several parodies – even one from Mercedes-Benz’ direct competitor Jaguar.