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TV/Cinema/Online Film - Music & Sound
Sound Design

Bronze Winner

Entrant: DAN Paris, Boulogne-Billancourt

"The Sound of Hermés Silver"

Corporate Name of Client: Hermés
Client Supervisors: Anne Loriot/Daniele Attias/Victoria Ewen
Agency Account Supervisor: Philippe Simonet
Agency Account Director: Gregoire Assemat
Account Manager: Nicolas Fretellière
Executive Creative Director: Nathalie Huni
Head of TV: Maxime Boiron
Agency Producer: Virginie Chalard
Production Company: GANG DIGITAL, Paris
Director: Caswell Coggins
Producer: Charlotte Dobbs-Higginson
Production Designer: Morgan Kennedy
Sound Designer: Sylvain Pierre
Music Production Company: \ELSE, Boulogne-Billancourt
Music Producer: Benoit Dunaigre
Music Composers: Yoggy One/Creaminal
United Visual Artist Company: Installation and Design, London

Description of the Project:
What if silver had a sound?
It is with this simple idea that Hermès approached three renowned artists and collective to create an immersive, modern and unexpected digital piece.
United Visual Artists, the British design practise, created a unique installation, in a London studio, that could 'play' the sound of silver. Pieces of the new Hermès collection were placed on 16 metallic turntables, each propelled by an intricately designed cogs mechanism.
Lasers scanned the jewellery and triggered a sound, to finally compose an experimental symphony.
Hermès, for the first time, adventures itself in an emotive mash up of its historic silver craftsmanship with an artistic performance.