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TV/Cinema/Online Film - Music & Sound
Music Original - Song

Bronze Winner

Entrant: Creativeland Asia, Mumbai

"The Magic of Frooti"

Corporate Name of Client: Parle Agro Private Limited
Agency Account Supervisor: Swati Dua
Agency: Creativeland Asia, Mumbai
Chief Creative Officer: Sajan Raj Kurup
Executive Creative Director: Anu Joseph
Creative Directors: Rajat Dawar/Ravi Shanker
Copywriter: Sajan Raj Kurup
Art Director: Ravi Shanker
Agency Producer: Jay Gala
Director: Prakash Varma
Producer: Sneha Iype
Director of Photography: K U Mohanan
Post-Production Company: After Studio, Mumbai
Editing Facility: After Studio, Mumbai
Editor: Shyam Salgaonakar
Music Producer: Amar Manglokar
Music Composer: Amar Manglokar

Description of the Project:
English Synopsis/Background Information:
We wanted to highlight Frooti's immense appetite value, and therefore we conceptualised a film that's all about the Magic of Fresh 'n' Juicy mangoes - its mouthwatering deliciousness and the child-like craving for it. We also took on Shahrukh Khan, the heartthrob of a billion Indians, as the brand ambassador for Frooti. Never before in the history of Frooti has the brand taken on such a huge celebrity for an endorsement. Shahrukh, with his pan-India appeal, took the brand to places where it had never been to before. He helped Frooti to talk to people to whom the brand hadn't spoken to yet.
Supporting Information
The soundtrack used in the film is a completely original score, composed solely for the purpose of this commercial.