"Xperia Football Cancellation"
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Corporate Name of Client: Sony Mobile
Nordic Marketing Communications Manager: Martina Johansson
Head of Client Services: Cecilia Steenberg Forsberg
Agency Account Director: Karin Branmark
Agency: CP+B, Gothenburg
Executive Creative Director: Björn Höglund
Creative Directors: Tobias Carlson/Jonas Wittenmark
Copywriters: Tobias Carlson/Jonas Wittenmark/Jimmy Hellqvist
Art Directors: Tobias Carlson/Jonas Wittenmark/Jakob Eriksson
Production Manager: Line Eriksson
Senior Executive Producer: Marcus Åslund
Designer: Per Westlund
Flash Designer: David Forss
Media Agency Company: Mediacom, Stockholm
Description of the Project:
Xperia Z2 is the first smartphone with Digital Noise Cancellation. As official partner of the FIFA World Cup 2014, Sony wanted to reach both the ones who love the game, and the ones who don’t. Together with Sweden’s biggest news site, Aftonbladet, we developed Xperia Football Cancellation, a button that gave people an opportunity to take out the biggest noise there is during the World Cup - football itself.