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Entrant: Loducca, São Paulo

John Frusciante - ENCLOSURE
"Sat-JF14"

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Corporate Name of Client: Record Collection
Head of Client Services: Jordan Tappis
PR / Marketing: Ken Weinstein (Big Hassle Media)
Agency: Loducca, São Paulo
Chief Creative Officer: Guga Ketzer
Creative Directors: Cássio Moron/Fábio Saboya/Sérgio Mugnaini
Copywriters: Luiza Valdetaro/Raphael Franzini
Art Director: Nelson Costa
Programmers: Paulo Almeida (Loducca)/Fernando Aquino (Adjetiva)/
    Estevão Lucas (Adjetiva)/Thiago da Mata (Adjetiva)/
    Andre Marques (Adjetiva)
Executive Agency Producer: Ana Luisa André
Production Company: Record Collection, Los Angeles
Directors: Jordan Tappis/Julian Chavez
Digital Production Companies: Interorbital Systems, Los Angeles/
    Adjetiva, São Paulo/Loducca, São Paulo
Digital Director: Andre Michels

Description of the Project: 
With the traditional music industry floundering, some acts have embraced the rapidly changing musical landscape more than others. The goal was to make fans and music sites/magazines to talk about and pre-order John Frusciante’s new album. On March 31st 2014, John Frusciante launched his latest LP, Enclosure, into space in an experimental cube satellite called Sat-Jf14 and announced trough a video in his official website and Facebook FanPage that fans could get the mobile app SAT-JF14 to track it in real time as it orbits the Earth. When the satellite hovered their location, they could use the app to unlock the album and listen to it for free on the app one week before the official launch in stores on April 8th.
On March 31st 2014, John Frusciante launched his latest LP, Enclosure, into space in an experimental cube satellite called Sat-Jf14 and announced trough a video in his official website and Facebook FanPage that fans could get the mobile app SAT-JF14 to track it in real time as it orbits the Earth. When the satellite hovered their location, they could use the app to unlock the album and listen to it for free on the app one week before the official launch in stores on April 8th.