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Digital
Public Service/Social Welfare

Bronze Winner

Entrant: Kolle Rebbe, Hamburg

Misereor
"The Social Swipe"


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Corporate Name of Client: Bischöfliches Hilfswerk MISEREOR e.V.
Head of Client Services: Elisabeth Kleffner
Agency Account Supervisor: Jan Kowalsky
Account Manager: Britta Kronacher
Agency: Kolle Rebbe, Hamburg
Group Creative Directors: Rolf Leger/Oliver Ramm
Executive Creative Director: Sascha Hanke
Copywriter: Sarah Sommer
Art Director: Nadine Nolting
Production Manager: Martin Lühe
Photographer: Patrice Lange (Photos + Sequences)
Production Company: Virus @ Infected Postproduction, Hamburg
Executive Producer: Alexander Steinhoff
Post-Production Company: Harvest Digital Agricultrue GmbH, Hamburg
Sound Design Company: Infected Postproduction, Hamburg
Music Production Company: MOKOH Music
Interactive Developement: Felix Zielke/Sven Hoffmann
Art Buying: Katja Sluyter
Final Artwork: Anne Schmücker
Production: Jens Raddatz

Description of the Project:
Since 1958, the relief organisation MISEREOR has been supporting people through self-help initiatives around the world. In the battle against poverty and injustice, every single euro counts, yet donation fatigue is setting in. How can we remind people that even a small donation can have a big impact in a way that is both entertaining and innovative?

We make donating easier than ever before – with the first interactive donation poster that accepts one of the most popular means of payment in the world: the credit card.

A single credit card swipe through the poster donates EUR 2 to MISEREOR and triggers an interactive experience: the credit card cuts through the image of bound hands of an imprisoned Filipino child, helping him to return to a normal life. Another scenario enables you to provide the daily meal for a family in Peru: swiping the credit card cuts a slice of bread from a loaf.

The posters stayed in people’s minds longer: When donors received their credit card statement, they were asked to turn their single donation into a monthly one.