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Bronze Winner

Entrant: Mullen, Boston

Kennedy and Oswald
"Killing Kennedy"

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Corporate Name of Client: National Geographic Channel
Agency Account Director: Jessica Zdenek
Senior Account Executive: Rebekah Pagis
Agency: Mullen, Boston
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino/Dave Weist
Creative Directors: Jon Ruby/Jon Reil/Richard Hart/
    Christian Madden
Associate Creative Director: Nicole Berard
Copywriters: Kelly McAuley/Caroline Roberts (Content)
Art Director: Sam Mullins
Agency Producers: Alanna Whelan/Vera Everson
Creative Technologists: Stefan Harris/Joe Palasek
Social Media Strategists: Dustin Johnston/Amy Nagy
UXD: Mark Boroyan
VFX Company: Brickyard, Boston
VFX Supervisor: Geoff McAulliffe
Sound Design Company: Soundtrack
Sound Designer: Mike Secher

Description of the Project:
National Geographic Channel tasked us with creating a companion site for their new movie, Killing Kennedy. For, we blurred the line between creativity and technology by developing an interaction mechanic that was also a narrative device. We focused on the user experience to create a responsive, cross-platform; scroll-based parallax site that intertwined the story with the site’s scrolling functionality. Within the first two weeks of launching, the site garnered more than 150K unique views. And during the two-hour TV world premiere of Killing Kennedy, almost 5K people interacted with the live-sync technology, a new National Geographic Channel record.