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Entrant: Instinct, Moscow

IKEA PS Designer Collection
"PS 2014"

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Corporate Name of Client: IKEA
Agency Account Director: Natalya Ametova
Account Manager: Vera Ulitenko
Strategic Planner: Matthew Choudnovski
Agency: Instinct, Moscow
Creative Directors: Roman Firainer/Yaroslav Orlov
Copywriter: Dmitry Moiseev
Art Directors: Timur Abdusheev/Max Demkin
Digital Creative Director: Nikolai Fabrika

Description of the Project:
IKEA PS is a 34 items designer collection. How to tell people about the collection with zero media and production budget?
Using basic features of Instagram, we have created an Instagram 'website', echoing the main concept of IKEA PS 2014: ‘Always on the move’: it is designed for smartphones, which are always at hand, and is powered by Instagram, one of the most ‘quick’ mobile apps.