Grand LIA   |   Winners   |   Finalists

Digital
E-Commerce

Gold Winner

Entrant: Digitas, New York

Moto X
"Moto Maker"


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Corporate Name of Client: Motorola

Description of the Project:
We’re so connected to our phones they’ve become an extension of who we are. Moto Maker takes things one step further, allowing people to design a Moto X to match their own unique style. With hundreds of color and feature combinations, Moto Maker is a powerful customization tool the likes of which have never been seen before for a mobile phone. People shopping for their new phone might visit the site from their computer, tablet, even their old phone. Moto Maker was designed responsively, functioning flawlessly on any device.

The site creates real-time rendered, interactive 3D graphics that run in a web browser without the need to download or install any additional plugins. Moto Maker’s intuitive UI turns what could be a cumbersome and intimidating process into one that is striking in its simplicity.

Our vision for the design was to make a minimal and effective UI, something that allowed the Moto X  to be the focus - and not be visually distracted by elements around it. The base palette was derived loosely from cooler tones in Motorola's new color system - our way of keeping a subtle but appropriate reference to the brand. The result was a clean, uncluttered and easy to use experience