"The Chase 360°"
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Corporate Name of Client: Volvo Trucks
Client Supervisor: Lars Terling
Agency Account Supervisors: Cilla Pegelow/Olle Victorin
Account Manager: Britta Malmberg
Media Planner: Tobias Nordström
Agency: Forsman & Bodenfors, Gothenburg
Copywriters: Martin Ringqvist/Björn Engström/Simon Coe
Art Directors: Anders Eklind/Sophia Lindholm
Agency Producers: Niklas Lindström/Alexander Blidner
Designer: Jerry Wass
Production Company: B-Reel
Post-Production Companies: Stopp/Spoon
Editing Facility: Marshall Street Editors, London
Editor: Spencer Ferszt
Sound Designer: Plan8
Music Production Company: Plan8, Stockholm
Music Performed By: Sam The Sham & Pharaohs
Song Title: Wooly Bully
Description of the Project:
How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. They wanted to stir up excitement for all their new features, not only among customers, but also among a wide range of influencers like truck drivers, friends and family. We created Volvo Trucks Live Tests, a series of videos and interactive experiences testing new features of the trucks. Highly relevant for the core target group – but at the same time spectacular enough to attract a broad audience.