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Entrant: AKQA, New York

"Written in the Stars"

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Corporate Name of Client: AKQA
Agency: AKQA, New York
Chief Creative Officer: Rei Inamoto
Group Creative Director: Jason McCann
Copywriter: Ian Young
Art Directors: Derek Harms/Damjan Pita/Eiji Muroichi
Executive Producer: Lee Scharfstein
UXD Director: Catalin Lazia
Music Composer: Robert Del Naja
Technology Team: Yvette Pasqua/Brian Fegan/Adriaan Scholvinck/
    Scott Danzig/Henry Bradford
Project Management: Robert Marshall/Carissa Ranelycke/
    Michael David
Motion Graphics: Bienvenido Cruz/Juwan Lim

Description of the Project:
We wanted to help people feel connected to their loved ones during the holidays - no matter where in the world they may be. We needed a simple, memorable experience. The insight was that we may not be under the same roof with loved ones over the holidays, but we are all under the same sky. “Written in the Stars” is a mobile-first messaging site created to share greetings, quite literally, written in the sky.
By visiting on an iOS device, you can write and send your message via SMS, email or social media. Recipients explore the sky to reveal the message in the stars, guided through the experience by visual prompts and audio cues from an interactive soundtrack created by Massive Attack. Constellations form letters made of digital stardust, revealed based on each device's orientation and location, so every message is truly original.
Built using several HTML5 API’s – Web Audio, Canvas, and Device Orientation – the entire experience lives in a mobile web browser, so there are no extra steps or app downloads required. To create a more robust experience, a 360° night sky was created and optimized for mobile web browsers. Via the gyroscope and accelerometer, a user’s device orientation directly affects both audio and visual components of the experience.
Among numerous messages sent, there were two marriage proposals. Matches made in heavens indeed.