Grand LIA   |   Winners   |   Finalists

Digital
Business-to-Business

Finalist

Entrant: Northlich, Cincinnati

Formica
"Envisualizer"


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User Name: anonymouslondon1@gmail.com
Password: env1sual1z3r
Corporate Name of Client: Formica
Client Account Director: Taryn Lawson
Vice President of Marketing, Formica, North America: Amy Gath
Agency Account Director: Brian Lecount
Senior Account Executive: Nichole Rhenisch
Agency: Northlich, Cincinnati
Executive Creative Director: Jason Schmall
Associate Creative Director: Brian Nelson
Art Director: Kate McGuire
Digital Production Company: Your Majesty Co., New York
Executive Creative Director, Your Majesty Co: Jens Karlsson
Digital Director: Nina Amjadi
Digital Designers: Alexander Strand Kristensen/Dana Mulranen
Interactive Producer: Grace Steite Masri
Technical Developers: Mattias Ottoson/Theo Strahlen
Technical Director: Torre Holmberg

Description of the Project:
The Formica Envisualizer is a browser-based algorithmic design platform that can create beautiful custom laminate patterns in seconds. It is composed of three separate tools: a pattern creator, inspired by classic Formica designs, that uses vector shapes to formulate unique compositions of context, color and placement. A series of experimental brushes  create kinetic art with a few mouse clicks, or an interactive kaleidoscope which can turn any existing pattern, piece of artwork or picture into a mesmerizing repeating pattern.