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Innovative Use of Poster

Bronze Winner

Entrant: Åkestam Holst, Stockholm

"Blowing in the Wind"

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Corporate Name of Client: Apotek Hjärtat
Agency Account Director: Sara Clewemar
Account Manager: Jennie Strinnhed
Planner: Patrik Karlsson
Agency: Åkestam Holst, Stockholm
Creative Director: Andreas Ullenius
Copywriter: Mariette Glodeck
Art Director: Lars Baecklund
Graphic Designers: Lotta Persson/Jens Sjöbergh
Digital Producer: Sofia Swedenborg
Motion Designer: Nisse Axman
Studio Assistant: Anne-Lie Karl
Advertiser's Supervisor: Fredrik Kullberg
Production Companies: Stopp/Family, Stockholm

Description of the Project:
We fitted digital screens on the subway platform and added ultrasonic sensors that reacted to trains arriving at the station. This made it possible to create the illusion of a woman's hair blowing in the wind from the turbulence caused by the trains.