"Ketchup", "Pasta", "Mayo"
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Corporate Name of Client: Unilever
Agency: adamandeveDDB, London
Executive Creative Directors: Ben Priest/Ben Tollett/Emer Stamp
Creative Directors: Mike Crowe/Rob Messeter
Head of Art: Daniel Moorey
Photographer: David Sykes
Typographer: Paul Knowles
Agency Producer: Craig Neilson
Business Director: Kate Hewitt
Designer: Paul Knowles
Retouching: Stanley's Post, London
Creatives: Nick Sheppard/Tom Webber
Description of the Project:
Based on the insight that somewhere inside every kitchen cupboard is a jar of the nation’s favourite yeast extract, the campaign evolves the well-known love it or hate it strapline, urging users not to forget their jars, ‘Love it. Hate it. Just don’t forget it’.