Grand LIA   |   Winners   |   Finalists

Beverages - Non-Alcoholic

Silver Winner

Entrant: AMVBBDO, London

Pepsi Max
"Unbelievable Bus Shelter"

Corporate Name of Client: PepsiCo
Agency: AMVBBDO, London
Chief Creative Officer: Paul Brazier
Executive Creative Directors: Alex Grieve/Adrian Rossi
Creative Directors: Phil Martin/Colin Jones
Copywriters: Richard Peretti/Gary Lathwell
Art Directors: Richard Peretti/Gary Lathwell

Description of the Project:
As part of the Pepsi Max ‘Unbelievable’ campaign we wanted to bring an unbelievable experience to the lives of our audience. Our answer was a media first augmented reality bus shelter.
A live video-feed to an HD screen gave the illusion of a clear window onto the street. We mapped 3D animations over the environment in order to prank unsuspecting commuters with events like alien invasions and a giant robot attacking the city. A sensor even adjusted the animations to match varying light conditions.
We captured peoples’ reactions and shared the video on our Unbelievable YouTube channel.