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Use of Illustration Campaign


Entrant: Ogilvy & Mather, Hong Kong

"Boat", "Duck", "Iceberg"

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Corporate Name of Client: A.W. Faber-Castell (HK) Ltd
Agency: OgilvyOne HK, Hong Kong
Chief Creative Officer: Reed Collins
Creative Directors: Nicoletta Stefanidou/Matthew Nisbet
Copywriter: Ollie Davis
Illustrator: Redmer Hoekstra

Description of the Project:
Faber-Castell had developed a new addition to their already famous graphite pencil collection – the Graphite Aquarelle. This new water-soluble graphite pencil allows artists to turn sketches into stunning watercolour paintings by simply adding water with a brush. With the pencil, artists can now explore unparalleled new possibilities for expression.
We needed to show that this new pencil has the power to transform ordinary sketches into extraordinary artworks.