Grand LIA   |   Winners   |   Finalists

Use of Illustration Campaign


Entrant: Lowe Philippines, Makati City

SM Eco Bag
"Plastic Kids", "Plastic Grandma", "Plastic Dudes"

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Corporate Name of Client: SM Prime Holdings, Inc.
Client Supervisor: Grace Magno
Agency Account Director: Gerald Lim
Agency: Lowe Philippines, Makati City
Creative Directors: Joel Banzil/Mario Serrano
Associate Creative Director: Sonia Pascual
Copywriters: Leigh Reyes/Sonia Pascual
Art Directors: Gabie Osorio/Peter Mutuc/Pam Demetillo/
    Charles Floria
Photographer: Jake Fernandez
Illustrators: Joel Banzil/Mario Serrano/Gabie Osorio/Peter Mutuc/
    Charles Floria/Pam Demetillo
President/Chief Creative Officer: Leigh Reyes
Business Unit Director: Aimee Sarmiento
Print Production Director: Jake Fernandez
Final Artists: Roger Rapacon/Arnel Carangan