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Consumer Campaign


Entrant: Y&R Group Switzerland, Zurich

Pay TV
"No Commercials 1", "No Commercials 2", "No Commercials 3", "No Commercials 4"

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Corporate Name of Client: Teleclub
Head of Client Services: Benno Stäheli
Senior Account Executive: Tanja Birrer
Agency: Y&R Group Switzerland, Zurich
Chief Creative Officer: Markus Gut
Executive Creative Director: Dominik Oberwiler
Copywriter: Fabian Küchler
Art Directors: Lukas Wietlisbach/Fabian Küchler

Description of the Project:
The Swiss pay TV channel Teleclub offers movies, TV shows and live sport events all of them without the interruption of commercial breaks. We looked for a way to transfer the user experience of an uninterrupted TV programme to the street. The idea: Advertising without advertising.
By having the surface of the space behind the poster on the poster itself, the ad space became seemingly invisible. Doing this we stopped the usual everyday ad interruption for thousands of people, and were able to let them focus on the key message: Teleclub - TV without interruptions.