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Entrant: BBDO Germany, Berlin

The Visit Berlin Museum Pass

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Corporate Name of Client: Berlin Tourismus & Kongress GmbH
Client Account Director: Anja Seugling
Agency Account Directors: Franzis Heusel/Mark Andree/
    Maike Schroeder
Account Manager: Rebecca Sander
Agency: BBDO Germany, Berlin
Chief Creative Officer: Wolfgang Schneider
Group Creative Directors: David Mously/Jan Harbeck
Creative Directors: Max Millies/Marius Lohmann
Copywriters: Max Millies/Lars Baldermann
Art Directors: Nina Mendez/Christopher Brinkmann/Fabian Ruether
Head of TV: Steffen Gentis
Agency Producer: Alexander Geier
Production Company: Maximilian Duwe, Berlin
Director: Maximilian Duwe
Senior Executive Producer: Maximilian Duwe
Director of Photography: Frank Restle
Editor: Maximilian Duwe
Sound Design Company: Studio Funk, Berlin
Sound Designer: Egon Riedel
Music Producer: Nadine Dyballa
Art Buyer: Maya Iseli

Description of the Project:
Thousands of tourists take photos of the Berlin Wall every day. We used this attention to surprise them with a spectacular installation that turned the last remaining sections of the Wall into interactive billboards.
The Challenge: Create awareness for the city’s museums by getting tourists interested in the fascinating history of the Wall.
The Idea: A surprising technology turned the last remaining sections of the Wall into projection surfaces. The projections were invisible to the human eye. Only through the flash of cameras, historical images appeared on the tourist’s photos. This way we turned normal sightseeing tours into thrilling time travels.