Grand LIA   |   Winners   |   Finalists

Poster Campaign

Bronze Winner

Entrant: Ogilvy & Mather, Hong Kong

"Van Gogh", "Magritte", "Wood"

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Corporate Name of Client: Lego/Hamleys
Head of Client Services: David Paysant
Agency Account Director: Harshad Sreedharan
Account Manager: Olivia Paul
Agency: Geometry Global HK, Hong Kong
Chief Creative Officer: Reed Collins
Executive Creative Directors: Daniel Comar/Kenny Blumenschein
Creative Director: Paul Ho
Art Directors: Paul Sin/Marco Sodano
Designer: Jasmine Chan
Retouchers: Rufina Breskin/Joe Lam

Concept/Cultural Reference:
In an era when kids lean toward digital devices and follow preconceived story lines, we wanted to go back to basics and show how just a few colored Lego bricks can help us imagine. Some of the greatest masterpieces in history were re-interpreted through Lego’s extensive range of colors, meticulously arranged to create the illusion of the famous works of Van Gogh, Magritte, and Wood. Gaining recognition and huge amounts of attention online and in-store, they have been a consistent reminder of that ‘little master’ that is inside all of us.