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Bronze Winner

Entrant: DDB DM9JaymeSyfu/Digit, Makati City

Fire Prevention Month
"Pocket Fire Extinguisher"

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Corporate Name of Client: City of Las Pinas
Head of Client Services: Alex Syfu/Ronald Barriero
Account Manager: Gella Valle
Advertising Agency: DDB DM9JaymeSyfu/Digit, Makati City
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Copywriters: Aste Gutierrez/Peepo David/Rachel Teotico
Art Director: Biboy Royong
Agency Producer: Carlo Perlas
Designers: Rolando Olor/Jofre Nachor
Editor: Melo Samson

Concept/Cultural Reference:
Low-cost fire prevention solution for densely-packed slum areas where small fires can wipe out hundreds of shanty homes.