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Bronze Winner

Entrant: Y&R Vietnam, Ho Chi Minh City

"Plastic Bottle Life Vest"

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Corporate Name of Client: Nutifood
Client Supervisor: Nguyen Phuoc Bao Duy
Agency Account Director: Dung La
Account Executive: Khoi Ta
Agency: Y&R Vietnam, Ho Chi Minh City
Chief Creative Officer: Marcus Rebeschini
Executive Creative Director: Kit Ong
Copywriters: Kit Ong/Le Nguyen/Thao Nguyen/Emir Safri
Art Directors: Vuong Nguyen/Dinh Dinh/Hisashi Matsui/Citta Le
Designers: Vuong Nguyen/Citta Le

Concept/Cultural Reference:
Problem Number One: Central Vietnam suffers from severe floods 4 months a year. Since 2011, 817 people have drowned.
Problem Number Two: 300 billion plastic bottles are discarded a year globally, putting a strain on our environment.
As a responsible corporate citizen, Nutifood has in their previous CSR programs donated supplies during the floods, and actively played its role in reducing plastic waste into the environment.
We came up with an inexpensive, innovative idea that combined Nutifood’s two CSR efforts into one. We produced the Plastic Bottle Life Vest.
The Plastic Bottle Life Vests help save lives during the flood seasons, and each vest uses 12 empty 500ml plastic bottles for flotation. With every 1,000 life vests, we helped recycle 12,000 plastic bottles.