Direct Marketing - Business-to-Business
Bytro Labs Game Developing Startup
"The Game Report"
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Corporate Name of Client: Bytro Labs GmbH
Head of Client Services: Stefan Artmann
Agency Account Supervisor: Tobias Pieper
Agency: serviceplan, Munich
Global Chief Creative Officer: Alexander Schill
Executive Creative Directors: Matthias Harbeck/Till Diestel
Creative Director: Marcell Francke
Copywriters: Lorenz Langgartner/Gabriel Doell
Art Directors: Franz Roeppischer/Andreas Heuschneider
Graphic Designer: Franz Roeppischer
Creative Producer: Sarah Neuner
Illustration Companies: Eat, Sleep + Design
Illustrator: Frank Graefe
Animators: Constantin von Zitzewitz/Sven Wellbrock/
Johannes Peter/Florian Dehmel
Programmer: Philipp Schmidt, www.knutschmidt.de
Sound Design: Philipp Feit
Production Company: LIGA 01, Munich
Sound Design Company: German Wahnsinn, Hamburg
Gaming startup BytroLabs was looking for new business partners. We let them experience BytroLabs’ game developing and economic skills at the same time, with the first business report that is a computer game. Sent out as a text file, with the business report to read, but written in such a way that it also worked as program code. When changing the file extension from .txt to .html, the data became programming parameters for a game. Read, play – and directly contact BytroLabs in the end. Results: Mailed to 500+ contacts worldwide. Total response rate: 94% BytroLabs merged with Swedish "Stillfront Group“.