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Brand Identity - Global


Entrant: The Martin Agency, Richmond

"Oreo Book"

Corporate Name of Client: Mondel─ôz International
Account Executive: Molly Holmes
Planning Director: John Gibson
Agency: The Martin Agency, Richmond
Chief Creative Officer: Joe Alexander
Group Creative Director: Jorge Calleja
Creative Directors: Dave Muhlenfeld/Magnus Hierta
Associate Creative Director: Chris Peel
Design Company: The Martin Agency, Richmond
Designers: Angie Elko/Whitney McCall/Sarah Berkheimer
Executive Producer: Steve Humble
Group Account Director: Rich Weinstein
Account Supervisor: Laurel Busony
Senior Print Producer: Paul Martin
Project Manager: Chloe Bos

Concept/Cultural Reference:
A book exploring what "Wonder" means for Oreo should have some wonder itself. This was done by creating a book that resembles an Oreo sandwich cookie. Two richly detailed covers laser-etched with recognizable brand iconography to resemble cookie wafers encompass a metaphorical creme center full of wonder. Disarmingly simple illustrations accompany the text, showing us how Wonder is in all of us, even when we think it isn't, and best of all, how it can be twisted, licked, dunked, rolled, stacked and savored. "The world is full of wonder," the book concludes, "and we are wonderfilled."