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Poster Campaign


Entrant: Saatchi & Saatchi, Dubai

"Briefs", "Shirt", "Socks", "Boxers", "Underwear", "Vest"

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Corporate Name of Client: Procter and Gamble
Head of Client Services: Hamid Naqvi
Agency Account Directors: Maria Virginia Faedo/Emaad Khan/
    Sachinn J. Laala/Akshaya Sikand
Agency: Saatchi & Saatchi, Dubai
Executive Creative Director: Richard Copping
Copywriter: Sam Hughes
Art Director: Raja Rizkallah
Agency Producer: Ali Zayat
Photographer: Daniel Botezatu

Concept/Cultural Reference:
The average detergent ad strives to show the whitest whites and most vibrant colors to demonstrate how effective it is. But is there anything purer than a crisp white [insert clothing item]? There isn't with this ink-free series of meticulously embossed and debossed heavy white paper to represent the very cleanest clothes. They were displayed by retailers and at laundromats in the United Arab Emirates.