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Experiential Marketing


Entrant: BBDO Germany, Berlin

The visitBerlin Museum Pass

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Corporate Name of Client: Berlin Tourismus & Kongress GmbH
Client Account Director: Anja Seugling
Agency Account Directors: Franzis Heusel/Mark Andree/
    Maike Schroeder
Account Manager: Rebecca Sander
Agency: BBDO Berlin, Berlin
Chief Creative Officer: Wolfgang Schneider
Group Creative Directors: David Mously/Jan Harbeck
Creative Directors: Max Millies/Marius Lohmann
Copywriters: Max Millies/Lars Baldermann
Art Directors: Nina Mendez/Christopher Brinkmann/Fabian Ruether
Agency Producer: Alexander Geier
Head of TV: Steffen Gentis
Art Buying: Maya Iseli
Music/Sound Design: Egon Riedel
Director: Maximilian Duwe
Director of Photography: Frank Restle
Production Company: Maximilian Duwe, Berlin
Audio Production House: Studio Funk, Berlin

Concept/Cultural Reference:
The Challenge: Get tourists interested in the fascinating history of the Berlin Wall, and create awareness for the city's museums.
The Idea: With a spectacular installation on the Berlin Wall, we let photo-taking tourists discover the history of the former border. A surprising technology turned the last remaining sections of the Wall into projection screens. The projections were invisible to the human eye. Only through the flash of cameras did emotional and historical images appear on the tourists' photos – as well as our message: "Discover Berlin’s hidden history.“ Our installation turned normal sightseeing tours into thrilling time travels. Tourists from all over the world got stunning photographic souvenirs and Berlin’s museums got lots of new visitors.